I was having a lunch date with a dear friend last week and amongst the regular chitchat and harmless gossip, she made mention of a new sportswear company called Trademark. After hearing her describe the line, I couldn’t wait to find time to peruse the lookbook.
Surprise, surprise, it is perfection. Think a Chloe color palette + Kate Spade Saturday cuts. There is polish, reserve and practicality at play here.
Started by Pookie and her sister Louisa Burch, Trademark is the result of three-years of hard work and continuous inspiration. And it shows. Feeling both aspirational and obtainable, the collection is the product, I believe, of a youthful, yet very discerning eye. Children and step-children to J. Christopher Burch and Tory Burch respectively, I think it is safe to say that this level of sophistication and style comes quite naturally.
“Trademark’s aesthetic is an extension of the pair’s own collective fashion experience, which includes summers spent in Nantucket searching for the consummate sweater; scouring Tokyo or other exotic locales for inspiration; and collecting Breton-striped shirts.”
“We wanted to create something at an attainable price point with really simple, thought-out designs in classic and recognizable silhouettes,” Pookie, 29, told Style.com.
And I am so glad they did. With an exclusive online launching later this month, I am already counting down the days.
e-commerce site: www.trade-mark.com • prices range from $28 to $440.